Persuasive-patterns.com

Persuasive design patterns are psychological principles that recurrently influence us toward action. Design patterns are standard reference points for the experienced user interface designer. This site is focused on persuasive design patterns for the web.

This site will help you in two ways: You can read insightful design pattern articles and browse screenshot examples.

Cognition

Patterns of psychological tendencies that cause the human brain to draw incorrect conclusions.
Rewards and reputation
Feedback

As the users interacts with your system feedback motivate them to take the next step.

Liking
Social biases Oct 27, 2010
We prefer to say yes to the requests of someone we know and like. Read more
Anchoring
Comprehension Sep 12, 2010
When making decisions, we rely too heavily, or anchor, on one trait or piece of information. Read more
Recognition over recall
Comprehension Sep 12, 2010
People are better at recognizing things they have previously experienced than they are at recalling those things from memory. Read more

Chunking
Comprehension Sep 12, 2010
Group information into a limited number of units or chunks, so that information is easier to process and recall. Read more
Reduction
Attention Sep 1, 2010
Reduce complex behavior to simple tasks, increasing the benefit/cost ratio of the behavior to influence users to perform the behavior. Read more
Tunnelling
Attention Sep 1, 2010
Guiding users through a process or experience provides opportunities to persuade along the way. Read more

Show all patterns

Cognition
- Social biases
- Loss Aversion
- Scarcity
  - Scarcity
  - Limited duration
- Attention
  - Reduction
  - Tunnelling
- Comprehension
- Other cognitive biases
Rewards and reputation
- Fundamentals of rewards
  - Fixed rewards
  - Variable rewards
- Gameplay rewards
Feedback
- Timing
  - Kairos
  - Feedback loops

Persuasive-patterns.com is the work of Anders Toxboe – a Danish web developer seeking to categorize what has before seemed like ad hoc approaches to developing web applications.

About Persuasive-patterns.com