Persuasive design patterns are psychological principles that recurrently influence us toward action. Design patterns are standard reference points for the experienced user interface designer. This site is focused on persuasive design patterns for the web.
We prefer to say yes to the requests of someone we know and like. Read more
Group information into a limited number of units or chunks, so that information is easier to process and recall. Read more
People are better at recognizing things they have previously experienced than they are at recalling those things from memory. Read more
When making decisions, we rely too heavily, or anchor, on one trait or piece of information. Read more
Guiding users through a process or experience provides opportunities to persuade along the way. Read more
Reduce complex behavior to simple tasks, increasing the benefit/cost ratio of the behavior to influence users to perform the behavior. Read more
Persuasive-patterns.com is the work of Anders Toxboe – a Danish web developer seeking to categorize what has before seemed like ad hoc approaches to developing web applications.
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