Persuasive Design Patterns

Persuasive design patterns are psychological principles that recurrently influence us toward action. Design patterns are standard reference points for the experienced user interface designer. This site is focused on persuasive design patterns for the web.

This site will help you in two ways: You can read insightful design pattern articles and browse screenshot examples.

Pattern categories

  • Cognition

    Patterns of psychological tendencies that cause the human brain to draw incorrect conclusions.

  • Game mechanics

    Games engage, involve, and influence us through its playful nature.

  • Feedback

    As the users interacts with your system feedback motivate them to take the next step.

  • Perception

    Patterns in how we visually perceive and interpret meanings as we interact with systems.

Recently added patterns Rss

  • Anchoring


    Comprehension Sep 12, 2010

    When making decisions, we rely too heavily, or anchor, on one trait or piece of information. Read more

  • Tunnelling


    Attention Sep 1, 2010

    Guiding users through a process or experience provides opportunities to persuade along the way. Read more

  • Reduction


    Attention Sep 1, 2010

    Reduce complex behavior to simple tasks, increasing the benefit/cost ratio of the behavior to influence users to perform the behavior. Read more

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