Persuasive Design Patterns

Persuasive design patterns are psychological principles that recurrently influence us toward action. Design patterns are standard reference points for the experienced user interface designer. This site is focused on persuasive design patterns for the web.

This site will help you in two ways: You can read insightful design pattern articles and browse screenshot examples.

Pattern categories

  • Cognition

    Patterns of psychological tendencies that cause the human brain to draw incorrect conclusions.

  • Rewards and reputation

  • Feedback

    As the users interacts with your system feedback motivate them to take the next step.

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  • Anchoring

    Anchoring

    Comprehension Sep 12, 2010

    When making decisions, we rely too heavily, or anchor, on one trait or piece of information. Read more

  • Tunnelling

    Tunnelling

    Attention Sep 1, 2010

    Guiding users through a process or experience provides opportunities to persuade along the way. Read more

  • Reduction

    Reduction

    Attention Sep 1, 2010

    Reduce complex behavior to simple tasks, increasing the benefit/cost ratio of the behavior to influence users to perform the behavior. Read more

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